Home  >  News/Promotions  >  MyOnlineOptical MyOnlineOptical Essilor’s MyOnlineOptical is a new web-based service, dedicated to eyecare professionals. MyOnlineOptical allows ECPs to add a turnkey e-commerce engine that extends their reach beyond office walls and office hours to 24/7 accessibility. ECPs maintain complete control, determining the product pricing and selection, and preserving the look and feel of their practice Web sites. ECPs can provide patients with up to 100,000 eyeglass options, and keep them from walking out the door to a competitive offering.  The MyOnlineOptical solution allows ECPs to offer patients a secure, convenient and robust online purchasing tool for eyewear, while saving on staff time and inventory. “MyOnlineOptical.com has given me a valuable tool to compete in the online global marketplace, said Kim Castleberry, OD.  “My patients like the selection and convenience of purchasing products online and my practice bottom line is enhanced.  Moreover, it has not increased my overhead.  I’m not sure what the future holds for online optical sales, but I do know I have a tool to compete, thanks to Essilor.” The initiative is being rolled-out in a controlled manner and requires that the ECP have a brick & mortar location to participate in the MyOnlineOptical service offering. Live, weekly webinars are provided to interested practitioners. Please click here to learn more about this very powerful, practice growing solution. MyOnlineOptical has been created in partnership with FramesDirect.com, the only successful online optical offering eyeglasses, sunglasses and contact lenses through a model that is consistent with our industry’s high standard of care. Essilor acquired a majority stake in FramesDirect.com to allow ECPs the opportunity to participate in the online space with their own full-service e-commerce site, leveraging the experience, technology and expertise FramesDirect.com has successfully developed since 1996.